IDEASKETCH, founded by Masato Yamaguchi, is a studio that eschews the traditional top-down ‘waterfall’ hierarchy for an agile one. Embracing “Trial & Error”, they combine Art and Design with AI and Robotics for both clients and artistic outputs. Design abstraction is vital in all projects, and they consistently evaluate functional solutions by the success of their client’s business. With 10 years of experience in multiple disciplines, Yamaguchi has exhibited internationally, including at Gallery Onetwentyeight (New York City), Gallery Plastic (Tokyo)m, and SCOPE (Miami). 2018 marked an important year, initiating a new 560m² headquarters equipped with the latest tooling machineries. Their brand-new motto is “IDEASKETCH 2.0 Art with AI & Robotics”.